How To Uncover Blind Spots When Mapping Your Career Path

(This post originally appeared in FastCompany.)

Do you ever read career advice, especially for new entrants into the job market, and feel like the important qualifiers, “Yes, but…” and “So…” are too often missing? For example, “Yes, do what you love. It may translate into money, but not always or it may take a long time. So what can you do to avoid going broke…?”

Author Alexandra Levit agrees. In her thought-provoking new book Blind Spots: The 10 Business Myths You Can’t Afford to Believe on Your New Path to Success, she reintroduces the long-absent and important, “Yes, but…” and “So…” to some of today’s most common career beliefs.

Some of the blind spots that Levit highlights in her book include:

  • Yes, overnight success might happen to the rare person, BUT more likely it will take years of mastery and resilience. SO, here’s how to get started and to deal with inevitable setbacks.
  • Yes, employers recognize and hire you for your unique skills and experiences, BUT they also have an organization to run with rules and guidelines that have to be followed. SO, how do you function professionally and diplomatically in the workplace.
  • Yes, it’s important to perform in order to earn more money, BUT performance isn’t the only factor in determining pay. SO, learn to understand how performance, business realities, HR mandates, and office politics all impact how much you are paid.

And, as an accidental entrepreneur who knows how much work it takes to create, run and grow a successful business, this is my favorite:

  • Yes, leaving corporate America and starting your own business can be the right option for some people, BUT it’s harder than it looks and is not for everyone. SO, how can you evaluate the many often hidden benefits of working for someone else versus entrepreneurship?

I worry that without these well placed reality checks people both miss opportunities and undermine their long-term success. For me, it happened my sophomore year of college. My father responded to the news that I was going to be an English major and become a writer with, “Yes, but…you also want to move away from central Pennsylvania and live with your friends in New York City after graduation. So, you better find a major that will get you a job with a good starting salary and benefits.” That led to my double major in Economics and English and the discovery that I also love business. And today I write books, articles, and blog posts about my work, creating more flexible work environments and helping people use that flexibility to manage their work and life balance.

I’ll confess that it felt good to show my father my first book contract and relish in a moment of, “Ha, I told you so” satisfaction. But then I had to admit to myself (and to him) that moving to New York after college, finding work that I love and being able to write about it wouldn’t have happened if my father hadn’t inserted a valid, albeit painful, dose of reality into my early career decisions. Hopefully, Levit’s book will do the same for others.

What were some of the helpful, and perhaps painful, “Yes, but…” and “So…” qualifiers that helped you along your career path?

For more from Alexandra Levit:

· Buy her book Blind Spots.

· Check out her blog.

I also invite you to connect with me on Twitter @caliyost.

Embrace Uncertainty, and Ride the Butterflies

In the early 90’s, I turned my back on a successful banking career to go to business school and become a work+life strategy consultant.  This was before most people had even heard of telework or flexible hours.  Yet I walked the halls of Columbia Business School in 1993 confidently stating this seemingly crazy goal.

Many, many people thought (and said) I was nuts.  Armed with incomplete information, intuition and support from key people, I did achieve my goal…and more!   But it would have been much easier if someone had charted the course for me.  Now someone has.

In his new book, Uncertainty, creation, marketing and innovation expert, Jonathan Fields, lays out the path that everyone can follow, and not a moment too soon.  The level of ambiguity that pervades our lives and work seems to increase daily.  Uncertainty breaks down the steps of how not only to survive but thrive, personally and professionally, in a world where the unknown is the new normal.

Recently, I spoke with Fields about his important, timely new book Uncertainty.  It’s the guide that I wish I had when I jumped, feet first, into the abyss of ambiguity.

Cali Yost:  Jonathan, let’s get started with why it’s so important to embrace uncertainty today?

Jonathan Fields: We live in a world where uncertainty is now the rule.  It’s all around us.  Either we learn to live with it or we suffer.

Nothing unique is created if you wait to have perfect information.  Great art, new and innovative ideas all happen in the face of uncertainty.  If you wait to get all of the information before moving forward then you aren’t creating.  You are just repeating because someone else has done it before.

Cali Yost: According to the research throughout the book, we avoid uncertainty even at our own expense.  I loved how you reframed the two aspects of uncertainty that trip us up most often—Fear and Butterflies.  Can you talk about Alchemy of Fear and Riding the Butterflies?

Jonathan Fields: Research shows that when we experience uncertainty the parts of our brain related to fear and anxiety light up.  Often we experience it as the sensation of having butterflies.  But butterflies are not comfortable.  In fact, we want to hunt and kill the butterflies!  We back away from where we’re trying to go and shut down.  But instead, as I discuss in the book, we need to harness and ride those butterflies toward our goal.

In terms of fear, you need to train your mindset to succeed in the face of that fear in the same way you would pursue mastery in a particular field.  It’s what I call the Alchemy of Fear.  You do this by focusing on four key areas that I describe in the book:

  1. Workflow optimization, through single tasking, etc.
  2. Personal practice, like exercise and Attentional Training
  3. Environmental and culture change, by creating “hives” and judgment leveling opportunities
  4. Outlook optimization or behavior, by reframing and growth.

(Click here to learn more about how to get one of Marty Whitmore’s limited edition Ride the Butterflies or Alchemy of Fear illustrations commissioned by Jonathan Fields for FREE)

Cali Yost:  I’m glad you mentioned judgment leveling opportunities.  I realized as I read your book, that you gave me the gift of a judgment leveling opportunity a few months ago when we had lunch.  You patiently answered all of my most basic, potentially embarrassing questions about marketing.   By allowing me to test ideas and clarify my base knowledge, you gave me a foundation from which to take what I learned to the next level, and then the next.  How can others create judgment leveling opportunities for themselves?

Jonathan Fields: Judgment is important because you want and need the data to guide your mission.  What you don’t want is the emotion that too often goes along with the data.  That’s what causes people to stop experimenting.

You can either join an existing group or create the environment yourself that gives feedback without the shutting people down.  The good news is that today you can even do this online.  There a many stories and examples in the book but here are a few things to look for:  (Click here for more)

(This post originally appeared in FastCompany.com)

How to Create a “Big Enough Company” That Fits Your Unique Work and Life Goals

When I work with the employees inside of a company, I’m often asked, “So, Cali, what’s your work+life fit?”  I’m more than happy to explain that, “I’m a mother of two, a wife and I work full-time for myself primarily out of my home office unless I’m at a client site like today.”  Someone in the crowd will inevitability shout out, “What do you know about conflict between your work and life?  You have the perfect situation.”  I respectfully reply with a smile, “It may look perfect to you, but working for yourself isn’t always the work+life fit nirvana you might imagine.”

I’m an accidental entrepreneur.  I never imagined that I would work for myself.  I don’t come from a family of entrepreneurs, but I made the decision to strike out on my own in 1998 and start my consulting firm because I wanted to:

  • Develop and implement corporate work+life flexibility strategies in the way I wanted to.
  • Have the ability to write my first book, and
  • Have control over my schedule to also take care of my new daughter (who is now 13 years old, yikes!).

I did achieve all three goals but I also learned a hard lesson.  As an entrepreneur, I had to be even more vigilant and rigorous about when, how and where I worked or I wouldn’t have time and energy left over for the other important parts of my life.  Work could easily consume me because there are no boundaries unless you set them.

While I fumbled and stumbled my way to creating a business that “fit” my unique professional and personal goals, the good news is that you don’t have to follow a path of trial and error.   Now there’s a roadmap, The Big Enough Company: Creating a Business That Works for You (Portfolio, 2011) by Adelaide Lancaster and Amy Abrams (Disclosure:  I received a copy of the book from the authors because I’d given it a blurb—see the back cover–that’s how much I like it!)

Lancaster and Abrams are the founders of In Good Company, a community business learning center, and workspace for women in New York City.  They also consult and advise entrepreneurs who want to create and succeed in a business that is just right for their goals—from the sole proprietor to the venture-funded start-up.

Their message is clear: One size does not fit all. (Click here for more)

(This post originally appeared in FastCompany.com)

As We Think About the “Future of Work…” Need to Add “and Life”

Around Labor Day, the commentary on the current state of the workplace increases. But this year, it seemed that the media focused more on what the future of work will look like. A couple of examples that I’ve seen over the past few days include:

  • A Jobs Plan for the Post-Cubicle Economy, part of The Future of Work—A Labor Day Special Report (TheAtlantic.com): Advocates creating unions that bring together the increasing number of independent workers.
  • The Blended Workforce: The New Norm (Talent Management): Foretells of a future workplace made up of a combination of employees, consultants, independent contractors and contingent workers. Not unlike the Shamrock Organization that Charles Handy first predicted in his 1989 management classic, The Age of Unreason.
  • Are Jobs Obsolete? (CNN.com): Challenges the relevance of the entire concept of a job.
  • The Future of Work (Creatingthefuturetoday.com): Sees a workplace dominated by virtual teams and global nomads.

For all of their futuristic and forward thinking, these articles miss a very important point–the recognition and acknowledgment that work and life are now one and the same. You can no longer accurately predict the future of one, without also imaging the future of the other.

But, with the exception of the need to transform education, the articles barely mentioned how the predicted changes will affect our lives outside of work. It matters because the success of any transformation at work along the levels imagined, will depend on a number of corresponding changes happening off the job as well. For example, if an increasing percentage of workers are part of a contingent, on-demand, virtual, global workforce, then:

  • What does that mean for the type of houses we live in and how we finance them?
  • How do the roles of women and men as providers and caregivers need to adapt?
  • How will that affect our choices to partner with someone and have a family?
  • How do we have to restructure child care and eldercare, and who will provide it?
  • How will we need to manage our finances differently?
  • Not only how do we update the curriculum taught in elementary and secondary school, but how does the school day and school calendar need to change?
  • What does “retirement” look like?

If these questions, and others, aren’t considered then a contingent, global, on-demand virtual workforce will flounder under the weight of misaligned personal obligations and circumstances.

The omission of “life” from questions about “work” is very Industrial Age. Twenty years ago, work and life were two separate and distinct spheres, at least in theory. “Work” was 9-to-5, in the office, Monday-thru-Friday and the other parts of life happened around that framework. Thanks (or, no thanks) to technology, demographic shifts, and economic globalization that’s not the case anymore. Changes in the way we work will directly impact the way we live. And, changes in the way we live will directly impact the way we work.

It’s a Jetsons world, but we still talk and think like we live in an episode of Mad Men. So, whenever you encounter “What is the future of work…”, add two words to the question “What is the future of work…and life?” That’s reality.

Do you think we adequately consider the impact of the future of work on the way we live our life off the job?  What are some of the questions we should be asking about both work and life in the coming years that aren’t being adequately addressed?

(This post originally appeared in FastCompany)

For more, I invite you to join me on my Fast Company blog and connect with me on Twitter @caliyost.

The Power of a Parking Space–Small Changes, Big Impact

(We weathered Irene in upstate New York celebrating the life of my cousin’s husband who died recently after a 10 year battle with Alzheimer’s.  I will confess that “Donna” in this post from August 2009 is my cousin.  She worked full-time while lovingly caring for her husband.  Like all caregivers, she’s a hero for whom a very small change made a big difference.)

When talking about work+life solutions, formal flexible work arrangements tend to get the most attention.  It’s easy to forget that for most of us, most of the time, an official change in when, when and/or how we work isn’t the answer.  All we need is a small adjustment in our work+life reality to make a big difference in our well-being. This is a story of how a parking space transformed one woman’s work+life fit.

I recently met Donna at a conference.  She’s been with the same employer for over 20 years, but for the last five years, she’s worked full-time while caring for a husband who has Alzheimer’s disease.  Even though a caregiver comes to her home everyday, it’s not unusual for Donna to have to leave the office, often unexpectedly, a couple of times a week during the day to coordinate her husband’s care.  Whether it’s taking him to a doctor’s appointment or helping the caregiver deal with a challenge, she makes the 30 minute round-trip drive home.

Luckily her boss and team have been very supportive and understand her need for flexibility.  She confessed that the problem was, “The lack of midday parking close to my office building.”  Getting a parking space near the office wasn’t difficult in the morning, but if she needed to leave in the middle of the day, “I’d find myself driving around for an extra 30 minutes searching for an open space, or parking almost a mile away and then walking 20 minutes.  Believe it or not, the worry of not being able to find a parking space if I needed to leave in the middle of the day was taking a toll.  I’d panic about whether or not I’d get back in time for a meeting and would rush out of the house or a doctor’s appointment earlier than I should have just in case.” (Click here for more)

Strategic Flex and the Weather–Will You Be Open for Business Tomorrow?

(I’m watching the path of hurricane Irene from my book writing cave. and praying for the best.  I want to ask business leaders the same question I did in February 2010 as a blizzard approached–will you strategically use telework to stay open and not ask employees to risk harm to get to work?  Or will you have to close down?  Here’s the original Fast Company post.)

As we brace for the second wave snowstorm bearing down on the East Coast, I’m remembering an experience I had a few years ago at a major pharmaceutical company widely recognized for their work+life strategy.

As I presented a series of Work+Life Fit seminars to the employees and managers, snow began to fall.  On that particular day, I was scheduled to facilitate one session in the morning and another after lunch.  Midway through the afternoon session, a few inches of snow had accumulated and you could tell people were anxious to get on the road.  Then the most amazing thing happened…

A number of managers in the room stood up and asked their team members to meet them in a group.  As the various teams gathered, you could hear everyone sharing how they planned to work the next day.  Some would work remotely, others thought they’d wait until after rush hour and come in later, and a couple planned to take personal days if they couldn’t find child care for their very young children.

As the teams reached agreement and dispersed, the managers gathered together and opened their laptops in a circle and began to coordinate with each other.  How would they conduct meetings that were scheduled?  Some decided to cancel meetings while others converted theirs to webinars.  One manager who oversaw a manufacturing facility sent emails to the plant foreman flexibly coordinating the staffing for the next day.

I watched in awe.  Finally, the manufacturing manager saw my faced and asked me, ‘’Why are you smiling and shaking your head?”  At this point, all of the managers in the room looked up.  I responded, “Do you realize how much money you are saving by flexibly coordinating tomorrow’s work in anticipation of the snow?”  You could tell they were a bit confused.

They didn’t see what they were doing as unusual.  It’s how they flexibly managed their business and in their culture.  So I pointed out, “See your competitor down the street?  Do they use flexibility as easily and strategically as you do to maintain operating continuity even if it snows?”  Another manager said, “No they don’t.”  I continued, “Okay, so who’s open for business tomorrow and who isn’t?”  Now they were smiling and shaking their heads, “We are.”

This group of managers knew that their company supported flexibility, but it was the first time they consciously realized how they were using it to meet a business need–staying open when nature strikes!

What about you and your organization?  Will you be open for business, or not?  Are you having coordinated conversations today about how everyone plans to work tomorrow, or if they plan to work?  Or will you just take your chances?

Flex And The C-Suite: Barbara Taylor Of BDO USA, “Don’t Be The Last Person To The Party”

The “Flex and the C-Suite” series periodically showcases leaders who have made flexibility in the way work is done a key strategy for achieving business results smarter and better. In other words, they get it.

Barbara Taylor is the General Counsel of the national professional services firm, BDO USA, LLP. For the past five years, she has also been the senior leader champion of the firm’s award-winning BDO Flex strategy.

Our group has had the privilege of working with the internal BDO team helping them develop and implement their business-based approach to flexibility in how, when and where work is done. In our interview, Taylor shares important insights into why work+life flexibility is a strategic imperative and about the process the firm has followed to make it part of the culture.

Cali Yost: What are top challenges/opportunities you see for business over the next year or two?

Barbara Taylor: The economy will continue to be a very big challenge for some time. For BDO, this means a very competitive business environment and the pressure to do more with less. In addition, the 24/7 global work environment is here to stay. The challenge with that is how to manage work, schedules and resources across every time zone and keep up with everything that happens in the course of a continuous global workday.

I think the opportunity that comes from the challenges is that any business that can figure out how to manage those dynamics (such as matching people with client demand, maximizing use of space and resources, equipping teams to work across time zones) will have a distinct competitive advantage.

Cali Yost: In your opinion, how does work+life flexibility help an organization address those challenges or seize those opportunities?

Barbara Taylor: I see flexibility as one of the main tools that organizations can use to manage the business environment. At the core of the issue is that there are only 24 hours in every single day and people need to sleep at some point! Using flexibility–allowing people to shift their start/stop times, equipping people to work from home, and empowering them to flex around their work demands (e.g. after 3 am conference call, they sleep in and start work at 11)–are relatively simple ways to use flexibility to meet business demands.

At BDO, we have also started to think differently about people’s schedules and workloads over the course of a year. Making people more productive doesn’t just mean making them work more. It can mean re-thinking how to match their schedules with client demands. In accounting, there are times of the year we need people to be as productive/billable as possible. At other times of the year, we have more staff than work. There is an opportunity to use flexibility to better match salary costs to client demand. If someone reduces their hours during slow times it allows the employee more time for their personal lives and to recharge and also provide a financial break in salary costs for us. Then, that person can come back refreshed and highly billable during crunch times.

Flexibility also helps us manage growing real estate costs. When we open new offices, we have think about who can go to offices located in the suburbs, who can work from home, and who can share offices, which has real bottom line impacts.

Cali Yost: What three factors have been most critical to the successful implementation of flexibility at BDO? (Click here for more)

(This post originally appeared in FastCompay.com)

For more about how to make work+life flexibility part of an organization’s culture and business model, sign up to receive our “Make Flexibility Real” Newsletter and join me on Twitter @caliyost.

Can Retail, Call Center and Housekeeping Staff Have Work-Life Flexibility?

(This post originally appeared in FastCompany.com)

Over the past five years, new research shows that we’re all much more comfortable with the concept of work+life flexibility.  We no longer expect lawyers, managers or web designers to always show up to an office, 9-to-5, Monday through Friday.  But what about retail sales associates, call center workers, or housekeeping staff in hotels?

Can low-wage hourly workers access the same work flexibility to manage their lives both on and off the job?

According to two recent reports, the answer is “yes, but…” The authors of Flexible Workplace Solutions for Low-Wage Hourly Workers: A Framework for a National Conversation, Liz Watson, Legislative Counsel, Workplace Flexibility 2010 and Jennifer E. Swanberg Ph.D. Associate Professor, University of Kentucky and Executive Director, Institute for Workplace Innovation, and of Improving Work-Life Fit in Hourly Jobs: An Underutilized Cost-Cutting Strategy in a Globalized World, Work Life Law, UC Hastings College of the Law say:

Yes, low-wage hourly workers can flexibly manage their work+life fit and businesses will realize tangible bottom line benefits.  But it requires:

Understanding that the work+life fit issues and, therefore, the solutions for low-wage hourly workers are more complex. Some low wage workers need more flexibility in their jobs, some need less, and some just need more work in order to find a better fit. Flexible Workplace Solutions for Low-Wage Hourly Workers has a great chart that clearly lays out the too much flexibility/not enough flexibility challenge of low-wage workers:  (Click here for more)

Where are Men in the Work/Life Conversation? They’re Starting to Arrive

(This post originally appeared in FastCompany.com)

A couple of months ago, Selena Rezvani, author of The Next Generation Women Leaders, wrote an article in The Washington Post entitled “Where are the Men in the Work/Life Conversation?” I’ve grappled with this question for more than 15 years as I helped companies rethink inflexible ways of working so that everyone (not just women) could optimize his or her work+life fit.

But, I decided it would be more interesting to ask a man to share his insights.

Immediately, I thought of Dan Mulhern, whose moving and powerful letter to his 13 year old, Jack, “How to Be a Real Man” was published in last week’s Newsweek. It’s a must-read for anyone who’s raising the next generation of men.

Professionally, Mulhern writes, speaks, coaches and consults to help people” lead with their best self.” He’s authored two books on leadership and writes a weekly e-column called “Reading for Leading.” (sign up at www.danmulhern.com). Personally, Dan shifted from a 50-50 sharing arrangement to the lead parent role in 1998 when his wife Jennifer Granholm was elected Michigan’s first female attorney general and subsequently served two terms as governor. Their daughters were 8 and 7 years old, and son Jack was not quite a year old at the time of Jennifer’s first election.

Drawing upon his professional and personal experience, here’s what Dan Mulhern had to say about men and the work+life conversation.

Cali Yost: Welcome Dan. So how do you answer the question, “Where are the men in the work/life conversation?

Dan Mulhern: I think they are increasingly in the conversation. We are at a tipping point with a rash of articles about men, work and their lives. I think there’s a multi-level conversation about what is happening to men more broadly.

For a strong contingent of these men this is a really great opportunity especially for young fathers like Tom Matlack and The Good Men Project. I feel part of that group and it’s a huge celebration. For another group of people, it’s more of a reaction to a world that’s changed. When my wife burst into her new role (Jennifer Granholm, former governor of Michigan), in a sense I had to change for her welfare, our family’s welfare.

Men have not been socialized to have these conversations about our work and other parts of our lives. These men who have chosen it are saying “Let’s talk about it. It’s cool.” But the other men are being swept along, less by choice.

Cali Yost: You’ve recently participated in a study of new fathers with the Boston College Center for Work and Family. What does that research tell us? What are the implications for men?

The Boston College Center for Work and Family New Dad Study confirmed two old findings and unearthed one new finding:

  1. There is a lingering pro-male bias, in the sense that people treated men as more mature and seasoned when they had children versus women who felt professionally penalized. Men felt propelled into adulthood, whereas, for women this new phase brought a lot of anxiety about their role and work commitment, and
  2. The new fathers really didn’t think about being the main caretaker. Out of the 32 study participants, only two new fathers gave serious thought to taking on primary role.

So Gen Y fathers are not that different from those two perspectives. But what was really clear and new with this generation is that men really want to be involved and part of the conversation.

Cali Yost: The National Study of the Changing Workforce reported that men had higher levels of work+life stress than women. I have found that to hold true in my work with companies. Yet, work+life is still entrenched as a “women’s issue.” What do you think will finally change this?

Dan Mulhern: There’s a triangle of influence that’s important if we want to make that change and involve men in companies. First, a male senior leader needs to speak openly and encourage the conversation. Second, a man has to be brave enough to say something about what he needs. And then, third, the managerial conversation with that employee is critical. Emphasis on the conversation including men up and down all levels of the organization is key.

I also think men need to be willing to talk about the issue honestly and openly. I have a friend who used to ask me to play golf and I had to say “no” because of taking care of kids. He would respond, “Your priorities are all right.”

His interest in my choices made a difference, because it’s not the same when women would tell me “You’re so great for taking care of your kids.” That seemed somewhat matronizing (like patronizing). I equate it to what it must feel like if you are a beautiful woman who completes an engineering project and a bunch of guys say, ‘You’re so smart.” Well, what did you think of me before?

Those conversations for me are important. Jennifer and I talked for years that this time would be “my time” after her term as governor ended. But instead I’ve found that I’ve really exalted in my family. I appreciate reading about other men who are also excited about their families on the Good Men Project. You don’t feel like the only one. What’s going to change the reality is men talking.

Cali Yost: What are the key changes related to men and work+life you’re trying to drive with your work?

Dan Mulhern:

  1. Help to make talk about what’s going on in work and life amongst men normal and safe. There’s never been a legal prohibition that’s kept men from being a primary parent. It was all internal. You didn’t show feelings, emotions unless they were manly feelings. Talk is the most liberating thing.
  2. In terms of who does what in parenting, we need to move away from gender and biology as the determinant toward competency and passion. In other words, each partner does what they like and are good at regardless of gender or biology.

The first two points are inter-related because if it’s not okay amongst men to talk about how you like to be with your kids then we won’t be able to accomplish the second goal.

I think that so many artificial barriers have already come down or will come down. We created a divide between life and work over the last 100 years. Farmers didn’t have a divide. There should be a real questioning in the work life movement of work life boundaries.

Sons and daughters benefit from seeing both parents working. The conversations with our son, Jack, are very different and that will create the change.

Cali Yost: Thank you, Dan. I knew you’d have wise insights into the question “where are men in the work/life conversation? The answer I hear is that they’re starting to arrive. And that’s good for all of us!

New Series! Flex and the C-Suite: John C. Parry, CEO of Solix, Inc.

Post originally appeared on FastCompany.com.

This is the first post in a new series that I’m calling “Flex and the C-Suite.” Periodically, I will interview C-Suite leaders who have made flexibility in the way work is done a key strategy for achieving business results smarter and better. In other words, they get it.

I’m kicking off the series with John C. Parry, the President and CEO of Solix, Inc. I had an opportunity to get to know Parry and his Senior Manager of External Communications, Gene King, when we rode back to New Jersey from Washington D.C. on the Acela late last year.

Parry had just presented at the Workplace Flexibility 2010 celebration that I’d attended. I was struck by the clarity with which he described the key role flexibility plays in achieving the core objective of his business which is excellent client service. I think you will be too.

First, here’s some of background about Solix, Inc. and its business. Solix is a New Jersey-based provider of comprehensive outsourcing solutions for government and commercial clients. It manages public benefit programs ranging from providing funding for Internet access for schools, libraries and rural health care facilities to qualifying low-income consumers for discounted phone service. Commercial clients work with Solix to enhance customer relationship management and to effectively satisfy regulatory program requirements.

Cali Yost: Let’s begin with the top challenges and opportunities that you see facing Solix and Corporate America over the next year or two?

John C. Parry: For most CEOs, the challenge is how to grow their companies profitably. Keeping current customers happy, while expanding into a larger, more complex organization and making sure that new revenue is profitable. Too many companies are trying to maintain profitability by trimming their workforce. We are doing it both ways–we’re becoming more efficient as we grow.

The benefit of this approach is that we give more opportunity to our current workforce. This allows us to keep the bright young people who work for us motivated because we are growing and changing as a company which creates more career opportunity.

In your opinion, how does flexibility in the way work is done help Solix, Inc. address those challenges or seize those opportunities?

To me, workplace flexibility is one of the ways to remove “the noise in the system” so that employees can focus on the business at hand which is providing the best service to our customers, both new and old. That noise in the system can be anything from the fear of losing your job, the unproductive rumor mill or worries related to family issues. Providing a great work environment allows people to focus on the clients. We do this a few ways.

First, we remove the noise from the system. How do you do this? First, communicate, communicate, and communicate. We have an “Ask John” program where people are encouraged to anonymously send any questions or concerns they may have to me directly. I will answer within 24 hours.

Next, we don’t want people to worry that it’s a black mark if they miss a day of work because of a family issue. In our culture, all we really care about is the excellent service of our clients. We don’t care how you structure your hours as long as you’re providing that service. If you are sick, don’t come in. If it snows and you want to work from home, fine. You make the decision. This eliminates a lot of workplace stress that, again, is unproductive noise in the system.

We let people compress their workweek, telework and flex their hours. We’ve supported phased retirements and even let people take longer chunks of time off to visit family overseas. The reality is that it takes a year to train someone. Why wouldn’t we take them back after a three month break to visit their family in India? In fact, we would let people work from home more, but they like coming in to work.

Second, we give people meaningful work to do. The work we do reaches all corners of the country to help people and that feels good. For example, a small school in Pahoa, Hawaii where less than 25% of the students have Internet access at home was able to upgrade its computer lab and a rural health care provider in the Aleutian Islands of Alaska has improved their Internet and telecom infrastructure to better serve their customers in this remote area. In addition, the work we do helps low income citizens gain access to subsidized cell phone service. We value that.

Third, we promote the team concept. I spent most of my career in the Bell System. Because we had no external competition for many years, they promoted internal competition which wasn’t particularly positive. From this experience, I am a big proponent of teams. Individuals are important but we celebrate and recognize team success, and people really support each other

Finally, we encourage community involvement, and good citizenship. Our employees often work in the soup kitchen as a team or raise money for charities about which they are passionate.

What factors have been most critical to the successful implementation of flexibility at Solix?

To any leader who thinks creating a supportive, flexible work culture is a boondoggle, I’d suggest starting with a trial run. Use work that can be done from home and with low supervision. See the results.

Ask for input from all levels. What’s making the work environment stressful? Trying to raise a family and punch a time clock?

Prepare supervisors and employees to succeed in a flexible work culture. Pick managers who have already bought into it to take the lead because there will be a lot of skepticism. At some point, everyone will realize that there’s been no reduction in quality or productivity because of flexibility and that they, as managers, get to have flexibility too!

Now everyone gets to set his or her hours. For example, I am an early person so I get in to the office very early in the morning but like to leave here by 4:00 pm most days and I do. On the other hand, our CFO and the head of HR get in later and stay later.

What would you say to a C-Suite leader who still thinks workplace flexibility is a nice-to-have perk, not a strategic imperative?

What is the end result you are looking for? You are looking to achieve corporate goals. Let’s be honest. Nobody goes around cheering that 99% of employees got to work today and worked eight hours.

What you want to know is that you have a highly motivated workforce that delivers high quality customer service. With flexibility, it helps to measure output over a longer-term period. Because of flexibility we are getting better productivity and commitment. When we look for volunteers to meet a tight deadline or deal with a backlog, everyone raises their hands to help. That’s engagement.

Too many CEOs believe they can force their will on people. It never works in the long run. Our turnover is ridiculously low (although we do let poor performers go) and we don’t have an absence problem because if someone is sick they stay home and don’t infect everyone.

Readers: Do you know a C-Suite level executive who “gets it” that flexibility is a strategic imperative for their business and their people?  I’d love to showcase them.  Send me an email at cali@flexstrategygroup.com.